Happy Friendship Day! <3
Hasbro is set to celebrate this year’s International Day of Friendship (July 30th) with a special 'Friend it Forward' movement spearheaded by the My Little Pony.
The campaign is asking fans to celebrate friendship through random acts, encouraging others to 'friend it forward'.
Consumers can also join in with the campaign by tagging posts on social media with #FriendshipisMagic, #FrienditForward or by using the special My Little Pony filter on Snapchat, available on July 30th.
For each act of friendship shared using #FriendshipisMagic or #FrienditForward between now and August 31st, Hasbro will make a $1 donation to GenerationOn, the youth division of Points of Light, up to $50,000.
“The power of friendship is at the heart of the My Little Pony brand,” said Samantha Lomow, senior vice president, Hasbro Brands.
“We’re inspired by the kindness of our fans each day and want to amplify their good will with a call to action campaign that will remind people around the world that all it takes is one small gesture to be a friend.”
MY LITTLE PONY will kick off the celebration with fans at Comic-Con International: San Diego on 21st of July by inviting those in attendance to make an official pledge to “friend it forward” at the Hasbro booth #3213. Hasbro will also distribute special MY LITTLE PONY tokens of friendship to reward kind acts throughout the convention. Recipients are then encouraged to “friend it forward” to keep the momentum going.
